15 seconds: https://www.youtube.com/watch?v=rCUXiYL27NI
Concept
Art directed a TVC for Claritin, using a dog-led narrative to bring a relatable allergy moment to life (because who doesn’t love dogs!). The concept balances emotional warmth with product efficacy, demonstrating fast,
effective relief in an engaging and memorable way.
Claritin Puppy Time TVC
Client : BAYER CONSUMER HEALTH (CLARITIN)
MY ROLE: ART DIRECTION
