15 seconds: https://www.youtube.com/watch?v=rCUXiYL27NI
INSIGHT
Allergies don’t just cause physical discomfort, they get in the way of the everyday moments people enjoy most, including time spent with pets.
CONCEPT
Art directed a TVC for Claritin that uses a dog-led narrative to bring this tension to life; highlighting how allergies can interfere with a simple, joyful moment.
By centering the story around the relationship between owner and dog, the film taps into an emotional, universally relatable dynamic - making the impact of allergies feel immediate and personal.
The product is positioned as the enabler, restoring comfort and allowing people to fully enjoy the moments that matter.
Claritin Puppy Time TVC
Client : CLARITIN
MY ROLE: Art Direction, Concept Development, Storyboarding,
On-Set Direction
