Houseplant is Seth Rogan’s cannabis brand that’s dedicated to producing the highest quality products and accessories. The brand loves to play homage to nostalgia; which is where the ‘Houseplant Retro Viewer’ concept originated from.
We found a fun, innovative way to teach consumers about Houseplant’s strain by creating a stand alone retro viewer with individual strain reels to create a unique in-store experience. Other assets created included strain cards, retail display, posters as well as additional takeaway items.