Insight
Prosecco is often associated with special occasions, but lacks a strong presence in everyday, social summer moments.
CONCEPT
Created the Ruffino Bubbly Bar - an experiential pop-up designed to bring the brand’s “Andiamo”spirit to life through a casual, social, and spontaneous environment.
The space was designed to feel light, vibrant, and inviting - encouraging discovery, interaction, and shareable moments that position Ruffino as a go-to for everyday summer occasions.
By blending brand storytelling with physical experience, the activation transformed Ruffino from a product into a lifestyle moment.
Ruffino Bubbly Bar
Client : Ruffino prosecco
MY ROLE: Art Direction, Concept Development,
Experiential Design, Visual Direction
Moodboard for creative direction
Menu design
Wild postings