15 seconds: https://www.youtube.com/watch?v=rCUXiYL27NI
CONCEPT
Dry eyes often show up in quiet, everyday moments when people are trying to unwind, connect, or focus rather than in exaggerated or clinical scenarios.
INSIGHT
Developed a TVC within hydraSense’s POV platform, using an intimate bedtime moment between a mother and daughter to bring the product benefit to life in a relatable, real-world context.
The film captures the experience through a POV lens, drawing the viewer directly into the moment & subtly highlighting the discomfort of dry eyes and the immediate relief hydraSense provides.
By grounding the story in a familiar, emotional interaction, the work shifts away from traditional product demos and instead demonstrates efficacy through lived experience.
HydraSense Bedtime Story TVC
Client : HYDRASENSE
MY ROLE: Art Direction, Concept Development, Storyboarding,
On-Set Direction
