Kashi Deliciously Diverse OLV

Insight

Many have the ambition to eat healthy. However, the daily challenge is finding variety that’s tasty, satisfying and convenient.

Concept

This idea declares that Kashi GOLEAN cereal isn’t just a healthy breakfast cereal, rather it’s so tasty you’ll want to healthily eat it all day long; no matter the time or what you’re doing!

Through a sequence of moving portrait shots, we show an exuberant eater first enjoying a bowl of GOLEAN Honey Almond Flax Crunch in the morning then happily eating GOLEAN in different ways; where set backdrops and wardrobe combine to show different stages or activities over the course of one’s day.

Morning, noon or night…GOLEAN always fits in just right!