Concept developed by partner agency. Brought on to lead art direction across production and post.
EXECUTION
Led art direction for the production and post-production of the RestoraFibre TVC translating the original concept into a cohesive and visually compelling final film.
On set, worked closely with the director and production team to shape key visual details, performance, and overall tone - ensuring alignment with the brand while maintaining clarity and authenticity.
In post, guided the final look and feel through editing, pacing, and visual refinement to ensure the story landed effectively and the product benefit was clearly communicated.
RestoraFibre TVC
Client : RestoraFibre
MY ROLE: Art Direction (Production & Post), On-Set Direction, Post-Production Oversight