INSIGHT
As Live Clean expanded into deodorant, there was an opportunity to introduce the product in a way that felt both desirable and aligned with the brand’s clean, modern positioning.
CONCEPT
Developed the visual direction for the launch of Live Clean’s deodorant line through a refreshed visual direction - bringing a more modern, cohesive look and feel across content.
Supported by a fully art-directed photoshoot, the work established a consistent visual library aligned with the brand’s evolution. Defined key elements including styling, composition, and overall visual tone to ensure consistency across all content.
Live Clean – Deodorant Launch
Client : Live Clean
MY ROLE: Art Direction, Visual Direction, Social Redesign, Photoshoot Direction
Typography
Social content
